Ocean Spray welcomes you to the information site for the upcoming Internet-based electronic trading platform for cranberry juice concentrate. The CranberryAuction trading platform offers Ocean Spray’s customers and supply partners improved price transparency, forward price information, and enhanced price risk management capabilities. The simple trading process is conducted by an independent third-party, CRA International, Inc.

This information site is intended for the use by potential and existing  customers and supply partners interested in learning more about the new trading platform. Interested parties may begin the registration process  here.

Ocean Spray is an agricultural cooperative owned by more than 600 cranberry growers as well as more than 50 grapefruit growers. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981.

Ocean Spray posted fiscal 2008 sales of $1.9 billion. Ocean Spray’s Ingredient Technology Group (ITG) sells cranberry concentrate worldwide, and offers an extensive portfolio of other fruit ingredients including sweetened dried cranberries, BerryFusions® Fruits, cranberry powders and purée – with total annual sales of approximately $160 million. More information:  www.oceanspray.com

Ocean Spray has appointed CRA International, Inc. (CRA) as the independent Trading Manager for cranberryauction.com. CRA is expert in the design and operation of auctions and other trading mechanisms. More information on CRA: www.crai.com